In a recent exclusive interview, CEO of Honor, George Zhao, emphasized the importance of protecting user data while harnessing the transformative power of artificial intelligence. Zhao highlighted the fact that without adequate data security and user privacy protection, AI becomes meaningless. Honor’s approach involves keeping AI operations limited to the smartphone itself, a strategy known as on-device AI. This stands in contrast with AI tools that rely on cloud computing to function.
Honor has already integrated various AI functions into its smartphones, such as allowing users to perform tasks like opening text messages and notifications with just a glance, or streamlining processes by directly connecting relevant apps. At the recent Mobile World Congress in Shanghai, Honor introduced new AI tools designed to detect deepfakes in videos and simulate lenses to reduce eyestrain during prolonged screen time. Zhao emphasized that by keeping AI operations on the device, user data remains secure and protected.
Different Approaches to AI Development
Zhao pointed out that while network (cloud) AI has significantly advanced in recent years, on-device AI offers a more personalized and intimate experience for consumers. By utilizing on-device processing, Honor aims to empower individuals and enhance their interaction with AI technology. Zhao also highlighted the challenges of balancing AI capabilities with energy usage and data privacy. While some AI applications require significant computing power beyond what a smartphone can provide, Honor’s focus remains on empowering individuals through on-device AI features.
The development of smartphones, according to Zhao, should focus on empowering individuals rather than creating systems that collect vast amounts of user data. By enabling users to access personalized features without compromising data security, Honor aims to strengthen the individual’s presence in the digital world. Zhao emphasized that Honor’s goal is to empower consumers and enable them to navigate the AI landscape with confidence.
Honor’s Magic V2 folding phone, which received the “Best Smartphone in Asia Award” at the Shanghai MWC, represents the company’s commitment to innovation and user-centric design. The Magic V2, known for its slim profile and advanced features, is set to be succeeded by the Magic V3, which will include Honor’s latest AI functions. With a focus on empowering consumers through on-device AI, Honor continues to push the boundaries of smartphone technology and user experience.
Honor’s emphasis on protecting user data and enhancing consumer experience through on-device AI sets a new standard for the industry. By prioritizing data security, user privacy, and individual empowerment, Honor paves the way for a more personalized and secure AI ecosystem. As AI technology continues to evolve, Honor’s approach offers a compelling vision for the future of smartphones and consumer interaction with AI.