Samsung is making strategic moves to develop its Galaxy AI capabilities specifically for the Chinese market in an effort to regain lost market share to local players. Despite facing tough competition from companies like Huawei, Samsung is focusing on introducing new AI features to its smartphone series as a way to attract Chinese consumers.
Samsung launched its Galaxy AI this year with the S24 smartphone series and recently unveiled two new foldable smartphones with advanced AI features. The company’s mobile chief, TM Roh, emphasized the importance of developing AI capabilities tailored for the Chinese market to meet the needs of local users. By partnering with local tech and internet companies like Baidu, Samsung aims to enhance its AI offerings in China.
China’s strict regulations and Beijing’s control over the internet landscape present challenges for foreign companies looking to introduce AI features in the market. Samsung recognizes the complexity of the Chinese market and is working towards creating AI features that align with the preferences of Chinese consumers. Despite facing tough competition, Samsung remains determined to establish a strong presence in China.
Samsung’s market share in China is currently below 1%, with local players dominating the smartphone industry. Francisco Jeronimo from IDC believes that introducing AI features may not significantly impact Samsung’s market fortunes in China due to low brand awareness and the presence of rival applications from Chinese companies. The key challenge for Samsung is to offer unique features that can entice Chinese consumers to switch from their existing devices to Samsung smartphones.
Samsung’s strategy in China revolves around introducing premium devices to the market and expanding distribution and retail sales channels. Despite facing stiff competition, Samsung is focused on creating products and features that cater to the needs and preferences of Chinese consumers. TM Roh acknowledges the intense competition in China’s smartphone market but remains optimistic about Samsung’s gradual progress in the region.
Samsung’s efforts to develop Galaxy AI capabilities for the Chinese market reflect the company’s commitment to regaining lost ground in a competitive environment. By focusing on innovation and collaboration with local partners, Samsung aims to offer unique AI features that can differentiate its smartphones from those of local competitors. While challenges exist, Samsung’s strategic approach underscores its determination to succeed in China’s dynamic smartphone market.