The Summer Olympics in Paris have garnered significant attention from viewers in the U.S., with a major contributing factor being the presence of Snoop Dogg throughout the event. With a total audience delivery average of 34 million viewers over five days, the coverage has seen a 79% increase from the 2021 Tokyo Olympics. This surge in viewership can be attributed to not only the stellar production by Comcast’s NBCUniversal but also the inclusion of celebrities like Snoop Dogg in the coverage.
Snoop Dogg, known for his background in hip-hop music, has taken on a new role as a sports commentator and entertainer at the Paris Olympics. Described as an “ambassador of happiness” by NBC’s executive producer of the Olympics, Molly Solomon, Snoop Dogg has captured the hearts of viewers with his unique mix of swagger, positivity, and charisma. His interactions with athletes, families, and fans have generated considerable buzz on social media and have led to several viral moments throughout the games.
The presence of Snoop Dogg at the Paris Olympics was a strategic move by NBCUniversal to boost both viewership and engagement. With his initial involvement in the Olympics during the 2021 Tokyo Games, hosting a highlight show with comedian Kevin Hart on Peacock, Snoop Dogg quickly became a fan favorite. His ability to connect with athletes and tell their stories in a compelling way has resonated with audiences, making him a key player in the success of the Paris Olympics coverage.
Snoop Dogg’s transition to prime time coverage at the Paris Olympics was a natural progression of his role as a sports commentator and entertainer. His early involvement in the games, attending Olympic trials and building relationships with athletes, solidified his place in the broadcast lineup. With his laid-back approach and genuine enthusiasm for the Olympics, Snoop Dogg has brought a fresh perspective to the world of sports coverage.
One of the standout qualities of Snoop Dogg is his versatility and ability to transcend various genres and audiences. Whether he is interviewing athletes, cheering from the sidelines, or donning USA gear, Snoop Dogg brings a level of personality and relatability that resonates with fans. His presence at the Paris Olympics has helped to diversify the traditional sports coverage and attract a wider audience to the games.
As Snoop Dogg continues to make waves at the Paris Olympics, fans can expect to see more of him on NBC and Peacock in the coming months. His upcoming role on “The Voice” further solidifies his place in the world of sports broadcasting and entertainment. While some may have reservations about the inclusion of celebrities in sports coverage, Snoop Dogg’s impact on the Paris Olympics has been undeniable, helping to popularize the games and engage viewers in new and exciting ways.