The Broadway box office numbers for the past week show a 10% decline, bringing the total grosses to $25,343,599. This downward trend can be attributed in part to the summer edition of Kids’ Night on Broadway, where 19 out of 24 shows offered free performances to children accompanied by paying adults. This promotion had an impact on family-favorites like The Lion King and Aladdin, which experienced significant drops in revenue.
Total attendance for the week ending August 25 was 211,342, a 6% decrease from the previous week and a 1% drop from the same time last year. Despite the decrease in attendance, 91% of all available seats were filled, indicating a strong demand for Broadway shows. Some productions like Oh, Mary!, Stereophonic, and The Outsiders managed to sell out for the week, demonstrating their continued popularity.
On the other hand, shows like Once Upon A Mattress, Wicked, and Hadestown came close to selling out, with 99% of their seats filled. Cabaret At The Kit Kat Club also performed well, grossing $1,459,506 for the week with 98% of seats occupied at the August Wilson theater.
As we look ahead to the next few weeks, we can expect to see increases in box office receipts as Eddie Redmayne and Gayle Rankin prepare to exit their roles on September 14. Redmayne, who has played the Emcee since the revival opened on the West End in 2021 and transferred to Broadway in April, is sure to leave a lasting impact on audiences.
On the lower end of the attendance spectrum were productions like Water For Elephants, The Notebook, and Harry Potter And The Cursed Child, all of which fell below 80% capacity. These shows will need to find ways to attract more audiences in the coming weeks to improve their box office numbers.
In the 14th week of the 2024-25 season, Broadway has grossed $453,418,819, a 6% increase from the previous year. Total attendance stands at 3,601,394, up about 4% from the same period last year. These figures, provided by The Broadway League, indicate a healthy overall performance for the Broadway industry.
While some shows are thriving and selling out consistently, others are facing challenges in attracting audiences. The box office trends for the summer of 2025 show a mix of successes and struggles, highlighting the dynamic nature of the Broadway market. Audiences can look forward to exciting new productions and changes in the coming weeks as the industry continues to evolve and adapt to changing consumer preferences.