Sony and Wayfarer Studios have hit a gold mine with their latest release, ‘It Ends with Us’, as it not only dominates the domestic box office but also makes a significant impact overseas. Despite being in just 68% of the international market, the Blake Lively-led film has already raked in an impressive $13.3M in 42 markets by Friday. This sets the stage for a weekend debut of $27M-$30M, aiming for a worldwide total of $72M-$79M. The movie’s success is undeniable, especially considering its relatively modest $25M budget.
What makes the success of ‘It Ends with Us’ even more remarkable is its performance in comparison to other films in similar genres. The movie has outperformed notable titles like ‘The Fault in Our Stars’, ‘A Star is Born’, ‘Little Women’, ‘Anyone But You’, and even Sony’s own ‘Where the Crawdads Sing.’ This level of dominance in like-for-like markets at current exchange rates is truly impressive and speaks to the film’s broad appeal and impact on audiences.
Fans’ Reception and Critical Acclaim
The positive reception of ‘It Ends with Us’ can also be attributed to its loyal fanbase, stemming from the popularity of the source novel by Colleen Hoover. Both fans of the book and newcomers to the IP are showing up in droves to experience the movie, further solidifying its status as a must-see event film. The film’s positioning as a female-driven story has resonated with audiences, much like ‘The Fault in Our Stars’ did back in 2014. As a result, ‘It Ends with Us’ has become a beacon for female moviegoers seeking a compelling and emotional cinematic experience.
While the film has already made a splash in key markets like the UK, Australia, Brazil, Mexico, and Sweden, there are still more territories to conquer in the coming weeks. Markets like France, Germany, Italy, China, Denmark, Korea, Japan, and Southeast Asia are lined up for release throughout August and early September. With Blake Lively’s star power and the film’s strong word-of-mouth buzz, ‘It Ends with Us’ is poised for continued success in both familiar and new markets, solidifying its status as a global box office hit.
The success of ‘It Ends with Us’ overseas is a testament to the film’s quality, the strength of its source material, and the strategic marketing and distribution efforts behind it. As it continues to captivate audiences around the world, it is clear that ‘It Ends with Us’ has all the makings of a true blockbuster that will leave a lasting impact on the international box office scene.