Frontier Airlines recently introduced a new add-on called UpFront Plus, aimed at providing passengers with more room and eliminating the dreaded middle seat neighbor. However, upon closer inspection, it becomes evident that this offering falls short of what one would typically expect from a first-class experience.
UpFront Plus Overview
While the concept of blocking the middle seat and offering additional legroom in the first two rows of Airbus planes may sound appealing, the execution of this idea leaves much to be desired. The price point, starting at $49, may seem reasonable at first glance, but when considering the overall value provided, it raises some concerns.
Frontier’s decision to introduce UpFront Plus reflects a broader trend in the airline industry, where carriers are increasingly looking for ways to segment their cabins and sell premium products to customers. However, compared to offerings from competitors like Spirit and their “Big Front Seat,” Frontier’s UpFront Plus option seems lackluster and uninspired.
It is clear that Frontier, like many other budget airlines, heavily relies on ancillary fees to generate additional revenue. While this is a common practice in the industry, it often comes at the expense of the passenger experience. In the case of UpFront Plus, one must question whether the extra cost truly translates to a significantly improved flying experience.
Final Thoughts
While Frontier’s attempt to offer a more premium seating option with UpFront Plus is commendable, it ultimately falls short of expectations. The lack of genuine value for the added cost, combined with the airline’s reliance on ancillary fees, raises doubts about the viability of this new offering in the long run. For passengers seeking a true first-class experience, it may be worth looking elsewhere for a more satisfying and cost-effective alternative.