Ford Motor Company is embarking on a significant revamp of its flagship full-size SUV, the Expedition, aimed at enhancing its market competitiveness amidst a burgeoning landscape of rivals. The upcoming 2025 Expedition showcases a refined aesthetic both inside and out, boasting upgraded comfort and convenience features that promise to elevate the driving experience. Among its most notable advancements is a state-of-the-art 24-inch driver display that provides intuitive access to information and entertainment, coupled with the incorporation of Ford’s innovative BlueCruise hands-free highway driving system. This integration reflects a strategic shift towards prioritizing driver comfort and advanced technological engagement.
Customer-Centric Redesign
Trevor Scott, Ford’s general manager of Utilities, emphasizes that this redesign was heavily informed by extensive customer engagement, spanning over 1,100 hours of discussions about the daily lives and needs of potential users. This focus on consumer feedback has been pivotal in shaping a vehicle that not only meets practical transportation demands but also enhances family connectivity, aiming to simplify the entire travel experience. The commitment to understanding consumer priorities shines through in every feature, suggesting that Ford is keenly aware of the market dynamics and is listening closely to its clientele.
The SUV segment is fiercely competitive, and Ford faces substantial pressure from both traditional competitors like General Motors, with its well-established Chevrolet Tahoe and GMC Yukon models, and emerging challengers like the Jeep Wagoneer from Stellantis. Additionally, three-row crossovers from manufacturers such as Kia and Hyundai, notably the Kia Telluride and Hyundai Palisade, are gaining traction in this segment. These models cater to consumers seeking a more budget-friendly entry into the SUV world without sacrificing functionality. The evolving tastes of American buyers, coupled with the growing popularity of three-row crossovers—indicated by their rise from 2% to 2.7% of the U.S. market since 2017—underscores the need for Ford to adapt its offerings in order to maintain relevance and competitiveness.
While Ford has yet to announce the pricing for the revamped 2025 Expedition, the current model range sits between $55,000 and $84,000, with a typical transaction price around $70,000. As the automotive landscape continues to evolve, this pricing will need to reflect the added value and innovations included in the 2025 model. The introduction of new trims such as Active, Platinum (including an upgraded “Ultimate” variant), King Ranch, and the off-road-specialized Tremor showcases Ford’s intention to appeal to a wider customer base. Moreover, customers will still have the option to choose between a standard and an extended Max model, ensuring versatility tailored to individual needs.
Performance Innovations
Under the hood, the 2025 Expedition will feature a robust 3.5-liter EcoBoost V6 engine, with an available high-output variant boasting an impressive 440 horsepower and 510 foot-pounds of torque. This performance upgrade promises to not only meet the demands of family hauling but also enhance the vehicle’s overall capability and handling. As Ford prepares for the anticipated launch of this redesigned behemoth in spring 2025, it becomes increasingly clear that the 2025 Expedition is not just another SUV; it is a thoughtful response to an evolving market, dedicated to making family travel more enjoyable and efficient.
Ford’s commitment to enhancing the Expedition is an indication of its recognition of changing consumer preferences and a strategic initiative to fortify its position in a competitive marketplace.