Sony is making a bold move with Apple Original Films’ latest romantic comedy, Fly Me to the Moon, directed by Greg Berlanti and starring Channing Tatum and Scarlett Johansson. The film follows a female ad executive who is pulled in by the U.S. government to create a back-up plan for NASA’s moon landing in 1969. Sony is aiming to target the underserved female audience with this stylish and light-hearted movie, which is currently generating buzz among women over 25.
Despite positive reviews, Fly Me to the Moon is projected to have a $12M opening weekend, slightly behind the George Clooney-Julia Roberts film, Ticket to Paradise. The movie has garnered a solid first choice among its target demographic, but faces stiff competition from other releases like Despicable Me 4 and Inside Out 2. While the film industry buzzes with anticipation for these big-name sequels, Fly Me to the Moon is carving out its own space in the market.
Sony secured the distribution rights for Fly Me to the Moon from Apple, a strategic move to build hype and awareness for the film before its release. With a theater count of 3,300 and some PLF showings, Sony is pulling out all the stops to ensure a successful theatrical run. The movie’s advanced previews have generated positive feedback, setting the stage for a promising opening weekend.
In addition to Sony’s Fly Me to the Moon, Neon is introducing Longlegs, a genre film starring Nicolas Cage and Maika Monroe. With its R-rated content and intriguing marketing campaign, Longlegs is generating buzz among horror fans and cinephiles. Despite its limited theater count, the film’s high Rotten Tomatoes score and unique premise could make it a sleeper hit at the box office.
As Fly Me to the Moon and Longlegs hit theaters, the film industry is seeing a shift towards more female-led and diverse stories. Sony’s strategic move to target the underserved female audience with Fly Me to the Moon reflects a growing trend towards inclusivity and representation in Hollywood. With strong performances and positive reviews, these films are poised to make an impact at the box office and pave the way for more diversity in storytelling.