Taylor Swift’s latest concert film, The Eras Tour, has taken the world by storm on Disney+. The film has achieved a groundbreaking milestone with 4.6 million views, making it the highest viewed music film ever on the platform according to the studio. Swifties showed their immense support by watching a total of 16.2 million hours of the 3.5-hour concert film over the past weekend. These numbers are especially impressive considering that they were based on just 3 days of streaming, unlike other movie premieres on Disney+ which were based on 5 days of viewing.
The Disney+ edition of Taylor Swift’s concert featured not only her iconic performances of hit songs but also showcased new songs such as “cardigan” along with four additional acoustic songs – “Maroon,” “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.” This special event, titled Taylor Swift: The Eras Tour (Taylor’s Version), has a runtime of 3.5 hours, making it notably longer than most titles available on Disney+.
Distributed by AMC Theatres, Taylor Swift: The Eras Tour has not only captured the hearts of fans but also made a mark in the global box office. The film has become the second highest grossing concert film worldwide, raking in an impressive $262M, just behind Sony’s Michael Jackson swan song, This Is It, at $267M. Making strides in the domestic box office as well, the film has grossed $180.7M in the States, solidifying its position as the highest grossing concert film domestically.
Apart from the success of Taylor Swift’s The Eras Tour, Disney+ has also showcased other incredible concert and music events. From Elton John’s Farewell from Dodger Stadium to Beyoncé’s Black Is King: A Film, and The Beatles: Get Back, the platform continues to offer a diverse range of music experiences for viewers to enjoy.
Taylor Swift’s The Eras Tour has undoubtedly made history on Disney+ with record-breaking viewership and global success. The film not only highlights the singer’s unparalleled talent and stage presence but also solidifies her position as one of the top artists in the music industry today. With its extended runtime and captivating performances, The Eras Tour stands out as a must-watch for all music enthusiasts.