In a surprising turn of events, Blake Lively’s film “It Ends With Us” has taken the lead once again at the daily box office, surpassing her husband Ryan Reynolds’ film “Deadpool & Wolverine”. The romantic drama, directed and starring Justin Baldoni, has been making waves since its release, securing the top spot for three consecutive days. Despite facing tough competition from other upcoming films, “It Ends With Us” is expected to continue its successful run.
Factors Leading to Success
One of the key factors contributing to the success of “It Ends With Us” is Blake Lively’s massive social media following of 50 million. Her influence has helped generate buzz around the film and attract a larger audience. Additionally, the popularity of the source material, fueled by BookTok, author Colleen Hoover, has also played a significant role in drawing in fans of the genre.
While the on-screen chemistry between Lively and Baldoni has captivated audiences, there have been rumors of behind-the-scenes drama between the two stars. While this gossip may not impact the box office numbers, it has created an additional layer of intrigue for fans of the film. The tension between their characters on screen has only added to the overall appeal of “It Ends With Us”.
“It Ends With Us” represents a resurgence of romance dramas in the current film landscape, which has been dominated by streaming platforms in recent years. The success of the film signals a renewed interest in the genre among audiences, who are drawn to the emotional storytelling and compelling performances.
With the upcoming release of “Alien: Romulus” set to dominate the box office this weekend, “It Ends With Us” is projected to maintain a strong showing with an estimated gross of $22 million. While this marks a decline from its debut week, there is optimism that the film could outperform expectations. On the other hand, “Deadpool & Wolverine” is expected to have a solid weekend with a projected gross of $30 million.
The success of “It Ends With Us” at the box office is a testament to the power of compelling storytelling, strong performances, and effective marketing. As the film continues to resonate with audiences, it is clear that Blake Lively’s star power and the timeless appeal of romance dramas have contributed to its impressive performance.