CinemaCon, the premier convention for movie exhibitors and studios, has always been a significant event in the film industry’s calendar. Traditionally, this gathering showcases the latest offerings from studios and their commitment to theatrical releases. Uniquely, this year marks a pivotal moment as all major studios are participating, indicating a robust recovery in the box office following the challenges posed by pandemic-induced strikes and restrictions. From March 31 to April 3, the sprawling Colosseum at Caesars Palace will serve as the backdrop for presentations that demonstrate how the love for cinema has rebounded.
This year, Amazon MGM Studios will be making its debut presentation as a merged entity, showcasing a united front in support of cinematic storytelling. In the past, MGM made appearances under the leadership of Michael DeLuca and Pam Abdy, while Amazon Studio’s engagement was minimal, often limited to lunchtime reels. However, this year is different; Amazon MGM aims to underscore its commitment to the theatrical model. By taking center stage, it reflects a broader shift among streaming services towards embracing the traditional cinema experience, a movement instigated by the understanding that theatrical releases are crucial for a film’s overall success.
An environmentally friendly resurgence is noticeable in the cinema landscape, with notable studios, including Sony, Lionsgate, Universal Pictures, The Walt Disney Studios, and Warner Bros., re-engaging with the convention this year. This resurgence signifies not only their commitment to theatrical distribution but illustrates a collective acknowledgment that films need to be experienced on the big screen to resonate fully with audiences. Interestingly, Amazon MGM Studios proudly stands as the only streaming platform to actively participate in this convention, highlighting its unique position that distinguishes it from competitors like Netflix—who has avoided wide theatrical releases—and Apple TV+, which only made a fleeting appearance through partnerships for trailers.
The enthusiasm shared by attendees and executives across the board is palpable. According to Michael O’Leary, NATO President and CEO, the return of all studio partners—including the addition of Amazon MGM—symbolizes a rallying support for the theatrical moviegoing experience. O’Leary asserts that the landscape is thriving, with audiences eager to witness the magic of film in theaters, where it was meant to be experienced. CinemaCon Managing Director Mitch Neuhauser echoes this sentiment, expressing gratitude to all facets of the industry, including theatre owners and film vendors, who are integral to revitalizing and sustaining cinematic culture.
As the cinema industry emerges from a turbulent period, the participation of a full roster of studios at CinemaCon represents a hopeful outlook for the future of film. With innovative platforms like Amazon MGM leading the charge to rejuvenate theatrical releases, the event serves as a reminder of the resilience and adaptability of the film industry. Moving forward, this festival of cinema not only celebrates the latest films but also reinforces the enduring appeal of theatrical experiences, paving the way for ambitious storytelling that resonates deeply with audiences worldwide.