The recent collaboration between Imax and Muvi Cinemas in Saudi Arabia marks the opening of four new Imax With Laser locations in the country. These high-tech theaters are set to be established in key commercial centers, with two in Riyadh, one in Jeddah’s Mall of Arabia, and the first Imax system in Dhahran. While three of these locations are expected to be operational by the end of this year, the fourth is scheduled for 2025.
Muvi CEO Adon Quinn expressed his enthusiasm for the partnership with Imax, emphasizing their dedication to offering top-notch cinematic experiences to their audience. He highlighted the company’s goal of maintaining its market leadership by providing unparalleled entertainment. Imax CEO Rich Gelfond echoed this sentiment, acknowledging the strong demand for diverse content in Saudi Arabia and the untapped potential in the market. Gelfond emphasized the country’s passionate moviegoing audience and the growth that Imax has experienced in the region over the past few years.
Saudi Arabia has consistently ranked among the top 20 countries for Imax worldwide since the company’s commercial operation in 2019. Blockbuster titles like Oppenheimer and Bad Boys: Ride or Die have seen significant success in the country, showcasing the audience’s enthusiasm for both Hollywood and international films. Imax’s upcoming global film slate for 2025 includes a record number of “Filmed for Imax” releases, catering to the varied preferences of moviegoers in Saudi Arabia.
Imax currently operates 10 locations in Saudi Arabia, with plans to open an additional 22, including the new partnership with Muvi. The company estimates that there is potential for at least 50 Imax locations in the country. By collaborating with the top exhibitors in Saudi Arabia, Imax aims to solidify its presence and meet the growing demand for immersive cinematic experiences in the region.
The expansion of Imax in Saudi Arabia through strategic partnerships and advanced technology signifies the company’s commitment to delivering exceptional entertainment to audiences in the region. With a focus on diverse film offerings, market potential, and future growth prospects, Imax is poised to further cement its position as a leading provider of cutting-edge cinematic experiences in the Middle East.