Jessica Berman, the commissioner of the National Women’s Soccer League (NWSL) since 2022, has made significant strides in transforming the league and paving the way for women in sports. Her journey from a labor and employment lawyer to the first female deputy commissioner of a men’s professional sports league to eventually leading the NWSL showcases her dedication to reshaping the landscape of women’s sports.
When Jessica Berman took over as the commissioner of the NWSL, the league was facing a crisis due to allegations of emotional abuse and sexual misconduct. However, Berman didn’t shy away from addressing the issues head-on. She acknowledged the failures of the league, issued an apology, and committed to making necessary changes to create a safe and positive environment for players, staff, and fans.
One of Berman’s main focuses was to elevate the NWSL’s business operations to align with the growth of women’s sports globally. She renegotiated players’ contracts through the league’s first-ever collective bargaining agreement, improving compensation and working conditions. Additionally, Berman introduced the league’s first million-dollar prize pool for U.S. women’s soccer, attracting more attention and investment to the sport.
Jessica Berman’s leadership also brought in big-name investors to the NWSL, including Hollywood star Natalie Portman and renowned athletes like Serena Williams, Naomi Osaka, and Patrick Mahomes. These investors not only provided financial support but also helped increase the league’s visibility and credibility. Berman’s strategic moves led to a landmark media rights deal worth $240 million over four years, significantly expanding the league’s reach and viewership.
Under Berman’s guidance, the NWSL expanded from 12 to 14 teams, with plans for two additional teams to join in 2026. The league’s growth has been exponential, with team valuations soaring from $2 million to an average of $66 million. Angel City FC in Los Angeles, with a valuation of $180 million, stands out as one of the most valuable women’s teams globally, showcasing the league’s increasing significance in the sports industry.
Jessica Berman takes pride in the support and empowerment she receives from the players, athletes, and leaders within the NWSL. She acknowledges the contributions of the “army of people” who have helped scale the league’s impact and create a more inclusive and empowering environment in women’s sports. Through her work, Berman hopes to inspire future generations to continue breaking barriers and challenging stereotypes in sports.
Despite her demanding role as NWSL commissioner, Jessica Berman prioritizes self-care and personal well-being. She credits her success to hard work, ambition, and authenticity, instilled in her by her upbringing. Berman emphasizes the importance of self-awareness and dedicating time to loved ones, hobbies, and physical activities like running and yoga. By taking care of herself, Berman believes she can better serve her role as commissioner and drive positive change within the league.
Jessica Berman’s transformative leadership has not only revitalized the National Women’s Soccer League but also set a new standard for women in sports leadership. Through her strategic vision, commitment to equality, and dedication to player welfare, Berman has reshaped the NWSL into a thriving and financially sound entity, poised for even greater success in the future.